Category
Client
Start Date
Tools
CIR INTP is a psychological therapy and research center focused on personal development, emotional healing, and integrative therapeutic practices. The brand represents a calm, grounded, and professional approach to mental health, offering both in-person and online support for individuals and groups.
The visual identity emphasizes softness, safety, and clarity — using pastel tones, rounded edges, and spacious layouts to create a soothing user experience. Every design choice reflects the core values of the organization: presence, trust, and inner balance.
The website was built to act not only as an informational hub but as a digital extension of the therapeutic space — inviting, slow-paced, and human-first. The absence of harsh contrasts, like black, and the deliberate use of gentle color schemes supports this intention, helping users feel at ease as they explore available programs and support.
Created a calm, airy visual identity using soft pastel colors, rounded edges, and intuitive layouts to reflect the center’s therapeutic values.
Designed and developed a responsive, accessible website tailored for ease of use, clear navigation, and future content scalability.
Prioritized emotional comfort and clarity in every design choice — avoiding black tones, embracing whitespace, and guiding users through a gentle, trust-building interface.
Creating digital products isn't just about clean code or pretty visuals — it’s about understanding the people who use them. Our process is human-centered from day one, making sure every step brings value to real users.
We dive deep into user needs, business goals, and the market to build a solid foundation.
Transforming insights into wireframes and early ideas that align with user behavior and expectations.
Once the wireframes are approved, we bring the vision to life with interactive prototypes and polished design.
We validate our work with real users, refining and optimizing to ensure a seamless final product.
